You’ve probably heard that social media is a great way to build your brand. And if you’re on Instagram, you know that the platform can be a powerful tool for marketing your business.
But if you’re not getting the results you want, it may be because you’re not using Instagram the right way. In this post, we’ll show you how to make your account look amazing and help you attract more followers.
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The Benefits of Posting High-Quality Photos
When you post high-quality photos on Instagram, you’re doing more than just impressing your followers. You’re impressing the app itself.
Instagram is a visual app, and the better your photos look, the more likely you are to be featured on the popular page. Not only will this get your account more exposure, but it will also make your brand look more professional.
So how can you make sure your photos always look their best? Follow these simple tips:
- Use natural light whenever possible.
- Edit your photos using a mobile photo editor like VSCO or Snapseed
- Avoid using filters (they often make photos look too fake).
- Use a tripod to ensure that all your photos are level and in focus.
How to Take High-Quality Photos
Lighting is key | Natural light or a ring light
When taking photos for Instagram, lighting is key. If you can take your photos near a window, that’s great! The natural light will help to give your photos a soft and natural look. If you don’t have access to natural light, you can use a ring light. Ring lights are very popular among Instagrammers because they provide even lighting and they’re perfect for selfies!
How to Edit Your Photos for Maximum Impact
The key to a great Instagram account is good, consistent editing. This doesn’t mean you have to use the same filters and presets for every single photo, but it does mean that your photos should have a cohesive look and feel.
There are a ton of different apps and presets out there that can help you with your editing, but here are a few of our favorites:
VSCO: This is one of the most popular editing apps out there, and for good reason. It has a huge range of filters and presets that can help you achieve any look you want.
ADOBE Lightroom: If you’re looking for more advanced editing tools, Lightroom is a great option. It allows you to do things like adjust exposure, contrast, and saturation, as well as remove blemishes and unwanted objects from your photo.
INSTAGRAM: Yes, Instagram has some great editing tools built in! You can adjust things like brightness, contrast, saturation, and warmth, as well as add filters and frames to your photos.
What Types of Photos Perform the Best on Instagram
Not all photos are created equal on Instagram. Some types of photos tend to perform a lot better than others.
The most popular types of photos on Instagram are lifestyle shots, product shots, and behind-the-scenes shots. So if you’re looking to up your Instagram game, try to experiment with these types of photos.
Lifestyle shoots are a great way to show off your unique personality and capture the moment in a relatable way. Product shots are perfect for showing off your latest creations and behind-the-scenes shots give your followers a sneak peek into what goes on behind the scenes.
How to Use Hashtags to Grow Your Following
Hashtags are one of the most important tools at your disposal when it comes to growing your Instagram following. They allow you to connect with other users who are interested in the same topics as you, and they make your content more visible to people who aren’t already following you.
When using hashtags, try to keep them relevant to your post and the overall aesthetic of your account. You also want to make sure that you’re using a variety of hashtags (rather than just a few), as this will help you reach a wider audience.
If you’re looking for some hashtags to get started, we recommend using the #latergram hashtag for photos that were taken later in the day, the #beautiful for esthetically pleasing posts, and the #love for all things love-related.
How to Use Instagram Stories to Engage Your Followers
With Instagram Stories, you can be more creative and engage with your followers in a way that wasn’t possible before.
One way to use Instagram Stories to engage your followers is by hosting a takeover. A takeover is when you allow someone else, usually someone with a large following, to take over your account for a day. This is a great way to introduce your followers to someone new, and it can also be a great way to get more exposure for your account.
Another way to use Instagram Stories to engage your followers is by using polls. Polls are a great way to get feedback from your followers, and they’re also a great way to generate engagement. You can create polls about anything, from what type of content your followers want to see more of, to what type of products they’d like you to create.
Finally, one of our favorite ways to use Instagram Stories is by using story highlights. Instagram Stories Highlights are a great way to keep your best content in one place, and they’re also a great way to show off your personality. You can create highlights about anything, from your favorite products to your travel adventures.
With the right tips and tricks, your Instagram account can look amazing in no time! By following these simple steps, you can take your Instagram to the next level and create a beautiful account that represents you and your brand perfectly. So get started today and see the difference that a well-executed Instagram strategy can make.